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Lauren O'Connell

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Lauren O'Connell

  • About
  • Portfolio
  • Resume
  • Contact
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Public Relations

The majority of my academic career has been spent with public relations. I enjoy the strategy and planning that comes with working on a public relations campaign, and as always, I apply my love of storytelling to creating well rounded strategic communication goals. My strengths include media pitching, writing and event planning. I am also proficient in CisionPoint.

Below is also my capstone project for Crayola which was chosen as the winner amongst four other proposals. The project was a strategic communications plan for a new Crayola Experience location.

Public Relations

The majority of my academic career has been spent with public relations. I enjoy the strategy and planning that comes with working on a public relations campaign, and as always, I apply my love of storytelling to creating well rounded strategic communication goals. My strengths include media pitching, writing and event planning. I am also proficient in CisionPoint.

Below is also my capstone project for Crayola which was chosen as the winner amongst four other proposals. The project was a strategic communications plan for a new Crayola Experience location.

   PUBLIC RELATIONS PLAN

PUBLIC RELATIONS PLAN

   CLIENT PROJECT: STRATEGIC PLAN FOR CRAYOLA EXPERIENCE

CLIENT PROJECT: STRATEGIC PLAN FOR CRAYOLA EXPERIENCE

   KATE SPADE COMMUNICATIONS PLAN

KATE SPADE COMMUNICATIONS PLAN

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  SOCIAL MEDIA NEWS RELEASE

SOCIAL MEDIA NEWS RELEASE

   PRESS RELEASE

PRESS RELEASE

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