I have over six years of experience as a marketing generalist, with a focus on analytics, digital marketing and campaign management. I am experienced in a range of tools including Google Analytics, Salesforce, MailChimp, Wordpress, Photoshop, InDesign, Facebook Ads, Hoot Suite and more.

Digital Marketing

Digital marketing is a critical skillset that I’ve invested a good deal of time in developing. Email marketing, paid search, social media advertising and content marketing are all areas of focus for me over the last two years, all of which are accompanied by thorough data analysis.

Writing is my first love and one of my strongest skills. I have written for small digital publications and websites, as well as large, national brands like Modern Luxury. The DC branch of Modern Luxury publishes four different publications, of which I contributed to three. I also acted as Guest Editor for the 2018 Charity and Social Datebook DC, managing, editing and writing all content for the yearly publication.

I have experience writing on a variety of topics and for many different audiences, though I feel most at home when covering food, wine and other lifestyle topics. Please see below for samples of freelance writing and other projects.

- Wine reviews and educational blog posts: Vino del Vida

- News, travel and interview pieces: DC Spotlight

- Lifestyle articles for college-aged women: Her Campus

- Lifestyle pieces for up-and-coming website: Whoa Bella

I believe that content creation is now a crucial part of media, and that involves many elements from visuals to video to sound. Graphic design is a skill I’ve grown tremendously, and I thoroughly enjoy using my creativity to achieve business goals.

In addition to my own design work, I have ample experience managing the design process through working with vendors and contractors.

I also enjoy the process of designing and developing content for websites.

Relationship-building is a strength and passion of mine, and I’ve recently discovered a love for influencer marketing through fostering lasting partnerships with local influencers. Over the last two years, I’ve developed connections with dozens of influencers and engaged them in marketing campaigns with both sales and awareness goals. Recently, I managed a holiday campaign with a combined influencer following of 1.1 million that helped achieve great success in e-commerce revenue.

I am experienced in initiating and developing these relationships, negotiating budgets, project managing and tracking ROI.

The majority of my academic career has been spent with public relations. I enjoy the strategy and planning that comes with working on a public relations campaign, and as always, I apply my love of storytelling to creating well rounded strategic communication goals. My strengths include media pitching, writing and event planning. I am also proficient in CisionPoint.

Below is also my capstone project for Crayola which was chosen as the winner amongst four other proposals. The project was a strategic communications plan for a new Crayola Experience location.

Social media is another way to tell a story, and I have become an expert in content creation, scheduling and social media analytics. I have run social media channels for four different companies, and have developed strategies for significant growth. I ensure that each channel I run is clear, consistent and rooted in traceable data.

Visit my personal channel to view a sample of my work and the content that most inspires me.