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Lauren O'Connell

Marketing
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Lauren O'Connell

  • About
  • Portfolio
  • Resume
  • Contact

Influencer Marketing

Relationship-building is a strength and passion of mine, and I’ve recently discovered a love for influencer marketing through fostering lasting partnerships with local influencers. Over the last two years, I’ve developed connections with dozens of influencers and engaged them in marketing campaigns with both sales and awareness goals. Recently, I managed a holiday campaign with a combined influencer following of 1.1 million that helped achieve great success in e-commerce revenue.

I am experienced in initiating and developing these relationships, negotiating budgets, project managing and tracking ROI.

Influencer Marketing

Relationship-building is a strength and passion of mine, and I’ve recently discovered a love for influencer marketing through fostering lasting partnerships with local influencers. Over the last two years, I’ve developed connections with dozens of influencers and engaged them in marketing campaigns with both sales and awareness goals. Recently, I managed a holiday campaign with a combined influencer following of 1.1 million that helped achieve great success in e-commerce revenue.

I am experienced in initiating and developing these relationships, negotiating budgets, project managing and tracking ROI.

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